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Lagos, Lagos State – By Prime Brief Media

An independent economic impact report has quantified the substantial contribution of Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, to the Nigerian economy, estimating that the social media giant injected approximately $820 million in economic value in the past year alone.

The report, released on Thursday, found that around 14 million Nigerian small and medium enterprises actively used Meta's suite of applications in 2025 to start, market, and grow their businesses. Collectively, these businesses contributed an estimated $2 billion to Nigeria's gross domestic product.

The survey highlighted that 81 per cent of businesses reported that Meta's platforms were essential to their operations, enabling them to reach customers, process orders, and manage communications at a fraction of the cost of traditional marketing channels. Women-owned businesses were particularly significant beneficiaries.

"The digital economy is Nigeria's new frontier. Meta's platforms are not just social networks; they are economic infrastructure for millions of entrepreneurs," said Dr. Kemi Ogunleye, a Lagos-based digital economy analyst.

Nigeria is one of Meta's largest markets in Africa, and the company has invested in several initiatives in the country, including undersea internet cables, digital literacy programmes, and creator monetisation tools.

Prime Brief Media will follow industry reactions and corporate disclosures as this story progresses.

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